Roush Fenway, Stenhouse Announce Sponsor Extension

RFR No. 17 SunnyDRoush Fenway Racing, its No. 17 team, and the No. 17 driver, Ricky Stenhouse have a lot to celebrate this year. The latest celebration comes in the form of a sponsor extension through 2019.

SunnyD has announced a contract extension with RFR and the No. 17 extending its relationship with the team and Stenhouse Jr. through the 2019 season. Additional races will be added each season. The sponsor has served as a primary partner on Stenhouse’s No. 17 Ford Fusion for multiple races over the 2016 and 2017 seasons.

“We’ve had a great time partnering with SunnyD the last two years,” said Stenhouse.

“It’s one of the coolest paint schemes on the track and we’ve had a lot of fun promoting their classic brand. I’m excited that we have extended our relationship and I can’t wait to see how much fun we can have with SunnyD in victory lane.”

SunnyD and RFR have been attempting programs off the track as well to enhance their partnership. This season’s ‘Race with Ricky Sweepstakes’, offers fans the opportunity to race against one of NASCAR’s up and coming stars. The contest has received just under 500,000 entries to date.

“We are very excited to announce that we tore up the old contract and signed a new one that extends for another season and adds additional races with Ricky and Roush Fenway,” said Henk Hartong, Chairman of Harvest Hill Beverage Company, owners of the SunnyD brand.

“I’m very proud of our relationship with Jack Roush, Steve Newmark and the entire Roush Fenway team. It is something that we wanted to lock in for the foreseeable future. Ricky is one of the rising young stars in NASCAR and we have seen great response to the program from the passionate NASCAR fans. We are pleased to bolster our association with him and Roush Fenway.”

SunnyD will next serve as the primary partner on the No. 17 at Charlotte Motor Speedway in October.

Source: Roush Fenway – SunnyD Announces Multi-Year Contract Extension with Roush Fenway and Stenhouse Jr.

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