Leavine Family Racing will have a new driver behind the wheel of the No. 95, but will have a sponsor from last year return to sponsor the car in 2019.
Changes in 2019
2019 will mark several changes for the Monster Energy NASCAR Cup Series single-car team of Leavine Family Racing (LFR). The team is switching over to Toyota and will have a new crew chief in Mike Wheeler. In 2019, the No. 95 additionally has a new driver with Matt DiBenedetto joining the team after Kasey Kahne retired before the end of the 2018 season.
Earlier today, LFR announced that Procore, a leading provider of cloud-based applications for construction, will return as a primary sponsor for 2019. Procore, based out of Carpinteria, California will be featured as the primary sponsor on the team’s No. 95 Toyota Camry for a total of 12 races in 2019’s MENCS schedule.
In 2018, Procore took a chance on leveraging a NASCAR partnership with two races aboard the No. 95. Seeing success and return on investment from their inaugural 2018 season, Procore is increasing their program to include 12 races as the primary sponsor with LFR for 2019.
“Procore is excited to team up with Leavine Family Racing for another year of NASCAR in the 2019 season,” said Mark Lyons, the VP of Industry Marketing for Procore.
“With a large percentage of the NASCAR fanbase coming from the construction industry, this has been an excellent platform for brand exposure. We are really looking forward to all the changes with Toyota, the JGR alliance, and Matt DiBenedetto behind the wheel.”
Procore tried their hand at a NASCAR partnership because of the target-rich environment of the sport’s fans who work within the construction industry. NASCAR fans are shown to be 60% more likely than non-fans to have a building and ground maintenance or construction occupation, so the sponsorship was a chance for Procore to increase their brand awareness.
“It’s great to have Procore back with us in 2019 and for them to increase their investment level” Jeremy Lange, Vice President and General Manager of LFR said.
“They saw positive results from the 2018 season, and we look forward to continuing to help them grow their business while making stronger B2B connections in and around the sport. Partnerships like theirs allow us at LFR to continue to build towards the future and grow overall as a race team.”
Back on the Track in 2019
Procore and LFR will hit the track together to kick off the season in the first points race of 2019 for the Daytona 500 on February 17, 2019 at Daytona International Speedway.