Leavine Family Racing announced Tuesday another returning sponsor. Dumont JETS is returning for its second year as a primary sponsor with the No. 95 team for the 2019 Monster Energy NASCAR Cup Series season.
About Dumont JETS
The Wilmington, Delaware-based company (Dumont Group) is a full-service aircraft charter, sales, maintenance, and parts organization who made the foray into NASCAR during the 2018 season.
2019 Sponsorship Schedule
The aircraft company has three primary sponsorship events slated for the 2019 season. The company said they experienced tremendous success from the partnership in their premiere season last year. Originally the sponsorship came from key members of the company being fans of Kasey Kahne and NASCAR. It ended up sparking from fandom into a successful overall marketing strategy for the company.
In an LFR press release, the team said the benefits from their sponsorship are less traditional than a simple consumer-facing angle. Since the typical NASCAR fan is not going to be the company’s consumer base for jet cards and retail charter sales, the sponsorship, like many in modern NASCAR, falls under more of a B2B umbrella of sponsorship. Connecting the Dumont JETS corporate aviation world with NASCAR was a leap of faith for the organization, but they were able to develop connections with Fortune 500 companies as well as additional race teams, they earned name recognition on the car throughout the season, and were able to realize first-hand the many benefits that a NASCAR sponsorship can provide.
Dumont JETS said they are pleased to be working with LFR’s new No. 95 driver, Matt DiBenedetto.
“We at Dumont JETS are very pleased of our partnership with Leavine Family Racing,” said Amber Martin, Director of Corporate Relations for Dumont GROUP.
“One might rightly suggest that an aircraft charter company and a NASCAR race team make a strange pair. However, the principles at LFR worked to understand our business, and how the unique B2B environment in NASCAR could deliver value for our organization.”
Other New Parts at LFR
The 2019 Monster Energy NASCAR Cup Series season brings numerous other changes and advancements for LFR. The organization is transitioning to a new manufacturing partnership with Toyota Motor North America (TMNA) and Toyota Racing Development (TRD). Crew chief Mike Wheeler is also new to the organization for 2019.,
“Dumont JETS returning for the 2019 NASCAR season illustrates that businesses do in fact see value in NASCAR,” said Jeremy Lange, Vice President and General Manager of LFR.
“We are excited about introducing their jet services to more people within the sport and increasing the return they see from their partnership with LFR. We have some fun activation concepts we are working on with them and are appreciative of the support they are committing to LFR and the sport as a whole.”
First Primary Sponsorship for 2019
Dumont JETS will make their 2019 debut aboard the No. 95 Toyota Camry for their first primary sponsorship of the season at Las Vegas Motor Speedway on Sunday, March 3, 2019, in the Pennzoil 400. The No. 95 will sport the Dumont JETS paint schemes at Dover International Speedway in October as well as ISM Raceway in November.