Overall, NASCAR attendance and viewership has been on the decline, so it’s a bit of a shock that NASCAR tracks are reporting profits being up.
Your first thought may be that profits are simply up because ticket prices are on the rise. While that may contribute, the real profit-maker is the NASCAR television deal.
In 2014, tracks reported tickets sales were down 2.5% over the past year where they collected over $239 million. But the television revenues for 2014 amounted to $149 million more at $388 million.