Alon Day Making 2018 Cup Debut at Richmond Raceway

Alon DayAlon Day, the first driver from Israel to ever compete in NASCAR’S Monster Energy NASCAR Cup Series, makes his 2018 Cup Series debut this weekend in the Federated Auto Parts 400 at Richmond Raceway. Day will drive the BK Racing No. 23 Best Bully Sticks Toyota Camry.

Day, 26, from Tel Aviv, Israel, was the 2017 Champion of the NASCAR Whelen Euro Series. As a result of his outstanding achievements in NASCAR’s Euro Series, Day has the unique distinction of being the first stock car driver from outside of North America to be selected for the NASCAR NEXT program (Class of 2016), an initiative to feature NASCAR’s future stars. Day has previously competed in NASCAR’s Camping World Truck and XFINITY Series. In 2017, he made his Cup Series debut at the Sonoma, California road course. This weekend’s Richmond Raceway weekend will mark his first on a Cup Series oval track.

Best BUlly Sticks as Primary Sponsor

As both a dog lover, and a health food advocate, the partnership between Day and Best Bully Sticks was an easy decision for both parties. Best Bully Sticks is a brand of TDBBS, LLC, a Richmond, VA-based company, providing healthy, natural dog treats and chews.

Day said he is excited to be back in the Cup Series again, and to be sponsored by Best Bully Sticks.

“Best Bully Sticks is an up-and-coming brand, and as an up-and-coming driver,” he said.

“I know we share similar values about working hard to establish ourselves. My team and I are eager to introduce the NASCAR audience and their dogs to Best Bully Sticks.”

“When we learned Alon was a dog lover and had interest in racing in Richmond, we knew it was a natural fit to have Best Bully Sticks sponsor his car,” said Jay Basnight, chief marketing officer of TDBBS LLC.

“We are excited to partner with him for this race and hope to see him in victory lane,” Basnight said.

BK Racing is a Monster Energy NASCAR Cup Series Toyota Racing single-car team headquartered in Concord, NC. Now in its seventh full-time season in the series, BK Racing fields the No. 23 Camry in NASCAR’s premier series. For more information about BK Racing, please visit

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